Garmin and ASUSTeK Computer announced a strategic alliance that will leverage the companies’ navigation and mobile telephony expertise to design, manufacture and distribute co-branded location-centric mobile phones.
Garmin and ASUS have already begun joint development on a diverse mobile phone product line, which will be known as the Garmin-Asus nüvifone™ series. The companies expect to bring to market several Garmin-Asus nüvifone models in 2009, and a new Garmin-Asus nüvifone model will be announced at the Mobile World Congress trade show in Barcelona, Spain, February 16-19, 2009.
“We believe that converged devices are an emerging opportunity,” said Dr. Min Kao, chairman and CEO of Garmin Ltd. “This alliance is advantageous to both companies because it allows us to combine our resources and establish a strong foundation from which we will innovate and introduce the world to the benefits of LBS-centric mobile phones. We’ve been working with ASUS for over one year on the initial nüvifone that was announced in 2008 on the basis of an ODM relationship. Learning from this experience, we concluded that by leveraging and combining our respective industry-leading areas of expertise at a higher level, we will be able not only to significantly expand our product line, but also to shorten our product development time. We believe that through this strategic alliance we are uniquely positioned to deliver the world’s best integrated and most compelling GPS-enabled mobile devices.”
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