Sony Ericsson has released details of a new Walkman phone. The W205 Walkman features Walkman player, FM radio and TrackID recognition. The phone also makes sharing content easier, with multiple phonebook capabilities and Bluetooth functionality to share videos and images. The W205 is designed and will be marketed on the concept of “My First Walkman Phone”, with it being a highly accessible mobile at an affordable price point without any reduction in the quality expected from Sony Ericsson.
The theme settled on by Ericsson and their marketing company is “My personal music revolution”, which aims to stress to everyone they can enjoy and easily adapt to the Walkman Experience.
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